QUESTION: Why do you think the Rainbow Seeds collection is so popular?
This collection is a fresh take on spring colors. It's an attractive, appealing multi-color scheme. The collection subtly incorporates market trends like watercolors, gold foil, tie-dye, and bohemian prints all the while representing classic patterns done in vibrant colors. The patterns themselves are so detailed and beautifully painted that a customer is getting a piece of art. It can appeal to a younger AND sophisticated customer.
QUESTION: What has been your design teams reaction to the collection?
All the patterns and colors are so fun to work with. There's tons of ways to mix and match these patterns to create entirely different looks in bedding. The collection has a romantic spring feel.
QUESTION: Each piece is made to order ... how do you do that?
A proprietary technique - we can't share that!
QUESTION: What's your design teams favorite books to snuggle down and read in bed with?
- Florence - Cutting For Stone
- Kathy- Starting the epic journey of the Harry Potter series
- Tori - Anything by author Gillian Flynn
- Caitlin - The latest People Style Watch magazine